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Forward Motion Strength and Conditioning Edmonton
Forward Motion Strength and Conditioning Edmonton

Strength & Conditioning

based Online & in Southwest Edmonton

"Forward Motion exists to provide a well-rounded and educational fitness experience that can be applied throughout life to help clients feel and live their best."

- Michelle Atkins, Founder of Forward Motion S&C



In-Person Training

One on One / Semi-Private

In-Person personal training offers a fully individualized fitness experience. The programs and sessions are customized and clients receive 100% of the focus and attention. This is an efficient and client centred approach to achieving goals.

Barbell Weights

Online Programs

Semi-Custom Online Programs

More than your standard fitness program. Forward Motion’s Level One Strength Program is a comprehensive and semi-customizable 12 week online training program designed to teach the fundamentals of strength training. The program includes video demonstrations, written explanations, weekly live events, and monthly video calls with Michelle.


Book a Consult!

Upgrade your Fitness

Unsure of where to begin? Let us guide you! Book a free consultation with Michelle, either in-person or online, to help optimize your fitness experience!

Hi, I'm Michelle!

Michelle Atkins, Forward Motion Strength and Conditioning Edmonton


Bachelor of Physical Education & Recreation (University of Alberta)


National Strength and Conditioning Association (NSCA) – Certified Strength and Conditioning Specialist (CSCS)

Canadian Society for Exercise Physiology (CSEP) – Certified Personal Trainer (CPT)

Standard First Aid and CPR (Level C)

I’ve been working with clients for over 10 years teaching movement proficiency to help increase performance, develop strength and mobility, and decrease chronic pain. My years of experience and continued education has allowed me to develop a keen eye for biomechanics and compensations. I use a science based approach to develop appropriate exercise programs to achieve a wide variety of goals.

I work with a vast clientele – general population to Olympians. I thoroughly enjoy teaching dedicated individuals efficient, effective, and balanced ways to move their bodies. In addition to working with clients out of Forward Motion, I am also the head Strength and Conditioning Coach for Olympian Swim Club.

Outside of training, I’m passionate about exploring nature – both locally and around the world. My dog Maverick and I are often on the search for a new quiet trail around the city or in the mountains. I also train dressage with my horse Laddy. In between these hobbies, I enjoy good coffee and delectable food with my husband Keal.

Let's Connect!

We want to hear your fitness goals to ensure we can get you moving and feeling your best!

What Clients are saying...

Ryan Sheehan, Edmonton/Paris

"I have worked with Michelle for the past 5 years. Since then, Michelle has been one of the most integral parts of my team. What I enjoy most about working with Michelle is her excitement to further her knowledge and better herself - it’s contagious. Michelle is always willing to put clients first, above all, whether it’s bouncing ideas off of each other for better programming, adjusting to tough competition and travel schedules, or willing to bring in other experts to help with very specific needs, Michelle is absolutely the real deal. Beyond the gym, Michelle is an exceptional person. Michelle is easy to connect with, kind, fun, interesting and just a fantastic person to have in your life. You get just as much out of the fitness component as you do the human aspect with Michelle. You will not find someone more dedicated to their clients, their wellbeing (physical, mental and emotional) and improving all aspects of their lives. And did I mention, Maverick - the worlds cutest dog? That’s reason enough!"

Get in Touch

Southwest Edmonton

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